Art Director

Revitalize your viewing experience and embrace a world of limitless content with an integrated campaign that takes a humorous approach to rejecting the excuses for not streaming international films and series. With its clever and witty copy, this campaign encourages viewers to break out of their comfort zones and discover new stories from around the world.
Whether it be language barriers, cultural differences, or just a lack of time, this campaign allows users to reconsidercexcuses for not exploring the vast library of international content available on Netflix.

The campaign shines a spotlight on the ridiculous and baseless excuses that people often use to avoid streaming international films and series. It challenges these excuses through humor and satire, turning them into talking points and promoting a more diverse viewing experience.
With a target audience of young adults aged 18-34 who are constantly consuming content, the campaign uses a combination of eye-catching animation and dynamic sound to capture their attention and spark meaningful conversations. The goal is to create a cultural movement that promotes a wider world of content, breaking through the clutter and encouraging viewers to embrace new perspectives.