Client:
Cutler and Gross

Studio:
Public London

Team:
Simon Parkes
Angela Osgerby
Jack Price
Michael Morton

Supported the team at Public in the challenging task of revamping Cutler and Gross, an established eyewear brand established in 1969.  The aim was to develop a unified and emblematic brand identity that would attract both the existing aficionados of Cutler and Gross and a new demographic that values quality and classic design. My role involved supporting the creation of the brand system and experimenting with editorial spreads, as well as developing motion assets to bring the brand to life. These showcase the responsive logo, grid system, typography usage, and more. I also developed two trade show designs in Germany and Milan. My responsibility included creating artwork for the interior and exterior of the space, which was intended to showcase the new brand identity.