A 360° multidisciplinary Art Director and Designer based in London, working at the intersection of creative direction, production and design – exploring visual storytelling and brand aesthetics.
Currently Art Director at Visual Talent, he leads the creative output of Wonderland and Man About Town titles, collaborating with talent globally to deliver bold and cohesive results that span print and digital media.
Clients Include
Bvlgari
Currently Art Director at Visual Talent, he leads the creative output of Wonderland and Man About Town titles, collaborating with talent globally to deliver bold and cohesive results that span print and digital media.
Clients Include
Bvlgari
Boie USA
Cartier
Chanel
Coal Drops Yard
Cutler And Gross
Dior
Fendi
Gay Times
Man About Town Magazine
Pas Normal Studios
The Body Shop
The British Embassy
Wonderland Magazine
NETFLIX Enough Excuses
Revitalize your viewing experience and embrace a world of limitless content with an integrated campaign that takes a humorous approach to rejecting the excuses for not streaming international films and series. With its clever and witty copy, this campaign encourages viewers to break out of their comfort zones and discover new stories from around the world. Whether it be language barriers, cultural differences, or just a lack of time, this campaign allows users to reconsider excuses for not exploring the vast library of international content available on Netflix.
Team:
Michael Morton
Ethan Elliott
360 Campaign, Digital, Motion Design, Strategy
Revitalize your viewing experience and embrace a world of limitless content with an integrated campaign that takes a humorous approach to rejecting the excuses for not streaming international films and series. With its clever and witty copy, this campaign encourages viewers to break out of their comfort zones and discover new stories from around the world. Whether it be language barriers, cultural differences, or just a lack of time, this campaign allows users to reconsider excuses for not exploring the vast library of international content available on Netflix.
Team:
Michael Morton
Ethan Elliott
The campaign shines a spotlight on the ridiculous and baseless excuses that people often use to avoid streaming international films and series. It challenges these excuses through humor and satire, turning them into talking points and promoting a more diverse viewing experience. With a target audience of young adults aged 18-34 who are constantly consuming content, the campaign uses a combination of eye-catching animation and dynamic sound to capture their attention and spark meaningful conversations. The goal is to create a cultural movement that promotes a wider world of content, breaking through the clutter and encouraging viewers to embrace new perspectives.
