Info
A multidisciplinary Art Director and Graphic Designer based in London, working across creative direction, production, strategy, motion & graphic design for print and digital media. Morton's practice delves into various creative disciplines, visual storytelling and brand aesthetics – delivering impactful results that spans formats and mediums.
Currently, Morton serves as the Art Director at both Wonderland Magazine and Man About Town Magazine, where working across different facets of the fashion industry has afforded a unique and comprehensive understanding of visual communication and creative content.
Clients Include
Airtasker
A multidisciplinary Art Director and Graphic Designer based in London, working across creative direction, production, strategy, motion & graphic design for print and digital media. Morton's practice delves into various creative disciplines, visual storytelling and brand aesthetics – delivering impactful results that spans formats and mediums.
Currently, Morton serves as the Art Director at both Wonderland Magazine and Man About Town Magazine, where working across different facets of the fashion industry has afforded a unique and comprehensive understanding of visual communication and creative content.
Clients Include
Airtasker
Audemars Piguet
Boie USA
Bvlgari
Cartier
Chanel
Cheap Monday
Christian Louboutin
Coal Drops Yard
Cutler And Gross
Dior
Dior Jewellery
DKNY
Fendi
Fila
Gay Times
Guess
Gucci
Louis Vuitton
Man About Town Magazine
Omega
Pas Normal Studios
Tor & Co
The Body Shop
The British Embassy
University of The Arts London
Wonderland Magazine
NETFLIX Enough Excuses
Revitalize your viewing experience and embrace a world of limitless content with an integrated campaign that takes a humorous approach to rejecting the excuses for not streaming international films and series. With its clever and witty copy, this campaign encourages viewers to break out of their comfort zones and discover new stories from around the world. Whether it be language barriers, cultural differences, or just a lack of time, this campaign allows users to reconsider excuses for not exploring the vast library of international content available on Netflix.
Team:
Michael Morton
Ethan Elliott
360 Campaign, Digital, Motion Design, Strategy
Revitalize your viewing experience and embrace a world of limitless content with an integrated campaign that takes a humorous approach to rejecting the excuses for not streaming international films and series. With its clever and witty copy, this campaign encourages viewers to break out of their comfort zones and discover new stories from around the world. Whether it be language barriers, cultural differences, or just a lack of time, this campaign allows users to reconsider excuses for not exploring the vast library of international content available on Netflix.
Team:
Michael Morton
Ethan Elliott
The campaign shines a spotlight on the ridiculous and baseless excuses that people often use to avoid streaming international films and series. It challenges these excuses through humor and satire, turning them into talking points and promoting a more diverse viewing experience. With a target audience of young adults aged 18-34 who are constantly consuming content, the campaign uses a combination of eye-catching animation and dynamic sound to capture their attention and spark meaningful conversations. The goal is to create a cultural movement that promotes a wider world of content, breaking through the clutter and encouraging viewers to embrace new perspectives.
