Info
A 360° multidisciplinary Art Director and Graphic Designer based in London, working across creative direction, production, strategy, motion & graphic design for print and digital media. Morton's practice delves into various creative disciplines, visual storytelling and brand aesthetics – delivering impactful results that spans formats and mediums.
Currently, Morton serves as the Art Director at both Wonderland Magazine and Man About Town Magazine, where working across different facets of the fashion industry has afforded a unique and comprehensive understanding of visual communication and creative content.
Clients Include
Airtasker
A 360° multidisciplinary Art Director and Graphic Designer based in London, working across creative direction, production, strategy, motion & graphic design for print and digital media. Morton's practice delves into various creative disciplines, visual storytelling and brand aesthetics – delivering impactful results that spans formats and mediums.
Currently, Morton serves as the Art Director at both Wonderland Magazine and Man About Town Magazine, where working across different facets of the fashion industry has afforded a unique and comprehensive understanding of visual communication and creative content.
Clients Include
Airtasker
Audemars Piguet
Boie USA
Bvlgari
Cartier
Chanel
Cheap Monday
Christian Louboutin
Coal Drops Yard
Cutler And Gross
Dior
Dior Jewellery
DKNY
Fendi
Fila
Gay Times
Guess
Gucci
Louis Vuitton
Man About Town Magazine
Omega
Pas Normal Studios
Tor & Co
The Body Shop
The British Embassy
University of The Arts London
Wonderland Magazine
Queer Design Club
Branfing / Print / Website / Identity
The Queer Design Club is a vibrant online community that celebrates the intersection of queer identity and design. While it has thrived as a digital platform, there is an opportunity to extend its reach beyond the screen and create a multi-channel narrative that embodies the spirit of the community. To achieve this, I developed a speculative reimagining of the Queer Design Club's brand system, incorporating a refreshed logo design, color scheme, typography, and layout. These design elements were chosen to convey the community's energy, diversity, and inclusivity.
Branfing / Print / Website / Identity
The Queer Design Club is a vibrant online community that celebrates the intersection of queer identity and design. While it has thrived as a digital platform, there is an opportunity to extend its reach beyond the screen and create a multi-channel narrative that embodies the spirit of the community. To achieve this, I developed a speculative reimagining of the Queer Design Club's brand system, incorporating a refreshed logo design, color scheme, typography, and layout. These design elements were chosen to convey the community's energy, diversity, and inclusivity.
I had the opportunity to visit the Bishopsgate Institute, where I was able to collect a wide range of Queer ephemera. This collection included posters, flyers, and other printed materials that were created for LGBTQ+ events and causes over the past few decades. Each piece was unique and had its own distinct style, ranging from bold and graphic to whimsical and playful. Using these materials as my starting point, I began to develop a design system that reflected the vibrancy and energy of the Queer community. I used the imagery from the ephemera as decorative flourishes throughout the website and newspaper, implementing them into the bitmapped design style that I had created. The result was a design system that was both cohesive and visually compelling. By incorporating the Queer ephemera into the design, I was able to create a sense of continuity and historical context, while also showcasing the creativity and innovation of the LGBTQ+ community.
